Many people say they want to start a business…and they can. But the thing that will help you stay in business is your why.

The x-factor to success is knowing your why. Your why…if it is big enough…will be what keeps you from quitting while others fall off.

What’s the real reason you are in business?

It sounds like a simple question.

Most people’s surface answer is to make more money.

But then you ask “Why? What will making more money allow you to do that you can’t do or aren’t doing now?”

Immediately, we start getting to the real reasons.

In this video, you will hear me go through my process of asking myself “Why?” five times.

I think you’ll be inspired by my real reason at the end. When I first did it, it gave me the goosebumps.

The 5 Whys process was adapted from Toyota. They originally used it to get to the root causes of manufacturing problems in their company. This simple process is what helped them become so efficient and become one of the top auto manufactures in the world.

In the same way, I want you to move swiftly as possible to success in your lane (pun intended).

Let me know how it goes for you.

Learn. Lead. Love.

Jullien