Whether you are selling coaching, consulting, a mastermind, or speaking like me, you always want to sell people’s imagination, not their situation.

I define sales as the process of getting someone to accept help.

If you have something that you know can really transform someone’s life or business and they are experience resistance, you can take them on a tour into their future life after working with you by tapping into their imagination.

Your product or service likely means different things to different people similar to baking soda. Someone may want it for this benefit and someone else may want it for that benefit. Each benefit is a hook you can use to catch different types of people.

In the video below, I’ll show you how a real estate agent hooked me with 4 pictures in a an empty room.

Ask yourself, how can I apply this principle to my sales process so that I can help more people.

Let me know how it goes for you.

Learn. Lead. Love.

Jullien